Head of Branding & Web, Dec 2025 to Apr 2026
Fintech startup, zero to launch
An early-stage trading startup preparing to launch. I owned everything visual.
- Competitor research to set positioning, voice and visual direction
- Brand identity: logo, colours, typography, guidelines
- The full Webflow site: homepage, pricing, affiliate and FAQ pages
- Social media templates and an AI support chatbot on Telegram
Client name kept private under NDA, blurred in the recording.